Case Studies

In a pivotal move, Verizon's acquisition of TracFone in 2021 marked a significant shift in the pre-paid mobile phone market. TracFone, predominantly operating through retail giants like Walmart and CVS, boasted its own network of 200 Total Wireless stores. To scale this presence exponentially, Verizon sought a partner capable of furnishing fixtures for a colossal expansion of up to 1000 stores. Enter Marketing Alliance Group (MAG), chosen by Verizon's key decision-makers to ascertain if MAG could meet their rigorous quantity and quality standards.

In a strategic move to expand its market reach and diversify its customer base, Lancôme partnered with Ulta Beauty to introduce its luxury skincare line into Ulta’s retail stores. This initiative represented a fusion of Lancôme’s reputation for high-end skincare products with Ulta’s extensive consumer base and retail expertise. Aimed at enhancing brand presence and accessibility, the collaboration sought to create a unique shopping experience that highlighted Lancôme’s luxury appeal within the welcoming environment of Ulta stores.

The Shaw COREtec team approached Marketing Alliance Group to redesign their existing retail displays to create a more uniform presence, especially with subsequent rollouts. They wanted it easy for the consumer to shop – not only visually, but also the ability to take product samples in and out of the display. They also wanted to create flexibility for the retail community and easy to update with future product rollouts.