The Challenge
Verizon’s mandate for MAG was clear yet demanding – adapt existing fixtures in over 100 stores while adhering to Verizon’s exacting specifications. The transition from TracFone’s stores to the new Total by Verizon brand demanded a radical visual and experiential overhaul. MAG’s sales and design teams collaborated with Verizon to craft an immersive, vibrant store ambiance. Simultaneously, MAG’s engineers embarked on developing a generation 1 fixture package for the initial 100 stores, with subsequent tweaks for the next 650 outlets to streamline shipping and installation.
The Solution
MAG’s agility and innovation bore fruit swiftly. The rollout commenced, with MAG now producing and dispatching over 50 stores weekly, propelling the Total by Verizon brand’s proliferation across all 50 states. The collaboration between MAG and Verizon materialized in a seamless launch, unveiling a fresh retail landscape that embodied Verizon’s vision and brand ethos.
Marketing Alliance Group’s partnership with Verizon exemplifies the prowess of collaboration in revolutionizing retail spaces. By surmounting the challenge of revamping 1000+ stores within stringent timelines, MAG not only met but surpassed Verizon’s expectations. As the Total by Verizon brand makes its indelible mark nationwide, MAG stands as a linchpin in this transformative journey, showcasing the significance of strategic partnerships in reshaping the retail industry landscape.
