The Challenges
- Their current display system utilized various sizes of samples. This created a challenge when styles were added or discontinued. Many dealers would receive replacement samples in one size while their open slots in the display were a different size. This created a logistical problem for Shaw.
- Shaw liked using swing arms as well as cradles to merchandise their product assortment. However, in working with the cradles and merchandising them side by side, it made it difficult for the consumer to shop. Most consumers could not reach the last sample and lift it out of the cradle.
- A display that could be versatile for various showroom configurations.
- Modular to add future product collections to grow their footprint at the retail level.
The Solutions
- In designing the new display, MAG worked with Shaw to standardize on one sample size. This made the logistics of adding or dropping skus as their mix evolved easy for Shaw and their dealers. Dealers could now place samples in the best arrangement for their region.
- The sample sizes were now the same in the wing arms as they were in the cradles.
- Marketing Alliance Group designed a new pull-out cradle. This cradle has hidden casters that allows the unit to be pulled out to reach the back samples with ease. Once slid back in, they nest right into the back of the display flanked with the two wing racks.
- To provide additional flexibility, the wing panels and graphics were designed to fit either direction while utilizing the same display base. Dealers would now have the option of which way they like their wings to be displayed.
