The Challenge
The main challenge was to integrate Lancôme’s new luxury skincare line into Ulta Beauty stores seamlessly and impactfully. This required a thoughtful approach to ensure that Lancôme’s product offering enriched Ulta’s premium beauty brand portfolio, without losing its sophistication. The task involved careful planning and execution to design displays that not only captured attention but also embodied Lancôme’s commitment to beauty innovation and excellence.
The Solution
To address this, the team used gold-plated materials, rich hues, and intricate floral patterns to create visually captivating displays that attract customers and reflect the high-quality essence of Lancôme’s skincare products. Every detail was curated to resonate with both Ulta’s clientele and Lancôme’s brand identity, delivering a luxurious skincare experience that encouraged exploration and indulgence. The success of this partnership underscores the importance of strategic planning, creative execution, and mutual collaboration in achieving shared goals and creating win-win situations for both brands and their customers.
