The Challenge
Given the weight of the merchandise, our first challenge was to design/engineer heavy-duty fixtures but still eye-appealing to the shopper. Next, the Beer Cave space would require many configurations and 7-Eleven requested a fixture system that could be modular to work on all store formats.
The Solution
Marketing Alliance Group (MAG) developed a robust modular fixture system using 2ft and 3ft units to fit various Beer Cave layouts. This flexible design allows configurations like 9ft (3x3ft), 5ft (1x2ft + 1x3ft), or 8ft (2x3ft + 1x2ft). Built for durability and cold environments, each fixture includes five adjustable shelves, one deck shelf, and a graphic header for easy product navigation. A central Beer Cave Display was also designed for stacked, cold beer—ideal for quick, grab and-go shopping.
