Privacy Policy
Last Updated on December 22, 2025
Your privacy is important.
Personal Information We May Collect
- Publicly available information, including from government records, through widely distributed media, or that the consumer made publicly available without restricting it to a specific audience.
- Lawfully obtained, truthful information that is a matter of public concern.
- Deidentified or aggregated consumer information.
Category
A. Identifiers.
Examples
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
Collected?
Yes
Category
B. Personal information categories listed in the California Customer Records statute
Examples
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Collected?
No
Category
C. Protected classification characteristics under California or federal law
Examples
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, reproductive health decision-making, military and veteran status, or genetic information (including familial genetic information).
Collected?
No
Category
D. Commercial information.
Examples
Records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Collected?
Yes
Category
E. Biometric information.
Examples
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Collected?
No
Category
F. Internet or other similar network activity.
Examples
Activity on our websites, mobile apps, or other digital systems, such as internet browsing history, search history, system usage, electronic communications with us, postings on our social media sites.
Collected?
Yes
Category
G. Geolocation data.
Examples
Physical location or movements, such as the time and physical location related to use of our internet website, application, or device.
Collected?
Yes
Category
H. Sensory data.
Examples
Audio, electronic, visual, thermal, olfactory, or similar information, including customer service call monitoring and store video surveillance.
Collected?
No
Category
I. Professional or employment-related information.
Examples
Current or past job history
Collected?
No
Category
J. Non-public education information
Collected?
No
- Directly from you, such as from your use of forms or other information you provide to us.
- Indirectly from you, such as from your interactions with the Website.
- Automatically from you, such as through cookies we or our service providers set on your device as you navigate through the Website.
- From our service providers, such as third-party vendors to monitor and analyze the use of the Website.
How We Use Personal Information
- Develop, offer, and provide you with our products and services.
- Meet our obligations and enforce our rights arising from any contracts with you, including for billing or collections, or to comply with legal requirements.
- Fulfill the purposes for which you provided your personal information or that were described to you at collection, and as otherwise permitted under applicable data protection laws and regulations.
- Improve our products or services, marketing, or customer relationships and experiences.
- Notify you about changes to our products or services.
- Administer our systems and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes.
- Protect our company, employees, or operations.
- Perform data analytics and benchmarking.
- Administer and maintain our systems and operations, including for safety purposes.
- Engage in corporate transactions requiring review of consumer records, such as for evaluating potential mergers and acquisitions.
- Comply with all applicable laws and regulations.
- Exercise or defend the legal rights of Marketing Alliance Group and its employees, customers, contractors, and agents.
- Respond to law enforcement requests and as required by applicable law or court order.
We may disclose the personal information we collect to third parties for the business purposes described above, such as to engage third parties to support our business functions. We use Google Analytics to collect website usage data and may share this data with Google as our service provider. We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories (as described above) of your personal information for business or commercial purposes:
- Category A: Identifiers (limited to IP addresses, device identifiers, and cookie IDs).
- Category D: Commercial information (limited to website browsing behavior that may indicate product or service interest).
- Category F: Internet or other similar network activity (website usage, page views, clicks, and browsing patterns).
- Category G: Geolocation data (approximate location derived from IP address at city/region level only).
If you submit information through our contact forms, we may collect additional identifiers such as your name, email address, and phone number solely for the purpose of responding to your inquiry.
Selling of Personal Information
Sharing of Personal Information
- Adjust your cookie consent preferences on our website
- Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Enable Global Privacy Control (GPC) in your browser
We may collect, process, and disclose aggregated or deidentified consumer information for any purpose, without restriction. When we collect, process, or disclose aggregated or deidentified consumer information, we will maintain and use it in deidentified form and will not to attempt to reidentify the information, except to determine whether our deidentification processes satisfies any applicable legal requirements.
Rights Specific to California Residents
The California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2021) (the “CCPA”) provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:
The right to notice. You have the right to be notified which categories of personal information are being collected and the purposes for which the personal information is being used.
The right to request. You have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes and share of personal information.
The right to correct personal information. You have the right to direct us to correct any inaccuracies in your personal information that we may hold.
The right to say no to the sale or sharing of personal information (opt-out). You have the right to direct us to not sell or share your personal information. To submit an opt-out request please contact us. Note we do not sell your personal information, but we may share it with our business partners as discussed in the section above titled “Selling or Sharing Personal Information.”
The right to delete personal information. You have the right to request the deletion of your personal information, subject to certain exceptions. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- Complete the transaction for which we collected your personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer’s rights, including by:
- Denying goods or services to you
- Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
- Providing a different level or quality of goods or services to you
- Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services
Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties’ direct marketing purposes. If you would like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.
Exercising Your CCPA Data Protection Rights
In order to exercise any of your rights under the CCPA, and if you are a California resident, you can contact us using our contact information provided at the end of this Privacy Policy. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your personal information. Your request to us must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with the required information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.
We will disclose and deliver the required information free of charge within forty-five (45) days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional forty-five (45) days when reasonably necessary and with prior notice.
Any disclosures we provide will only cover the twelve (12) month period preceding the verifiable request’s receipt.
For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.
Do Not Sell or Share My Personal Information Policy
While we do not sell your personal information, we may share it with our business partners as discussed in the section titled “Selling or Sharing Personal Information.” You have the right to opt-out of the sharing of your personal information that we have collected. To exercise your right to opt-out, please contact us. Please note that any opt out is specific to the browser you use. You may need to opt out on every browser that you use.
“Do Not Track” Policy
Our Website does not respond to Do Not Track signals. Some third-party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.
Rights Specific to Residents of Other States
Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
- Data portability.
- Opt-out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights please contact us at the contact information noted below.
Rights Specific to Residents of the European Union
Legal Basis for Processing Personal Data under GDPR
Consistent with the requirements of the GDPR, we may process your personal information under the following conditions:
- Consent: You have given your consent for processing personal information for one or more specific purposes.
- Performance of a contract: Provision of personal information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.
- Legal obligations: Processing personal information is necessary for compliance with a legal obligation to which the Company is subject.
- Vital interests: Processing personal information is necessary in order to protect your vital interests or of another natural person.
- Public interests: Processing personal information is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
- Legitimate interests: Processing personal information is necessary for the purposes of the legitimate interests pursued by the Company.
In any case, the Company will gladly help to clarify the specific legal basis that applies to the Company’s processing of your personal information, and in particular, whether the Company’s processing of your personal information corresponds to a GDPR provision that permits processing of personal information as a statutory or contractual requirement, or as a requirement necessary to enter into a contract.
The Company respects the confidentiality of your personal information and the preservation of your rights to protect your personal information.
You have the right under this Privacy Policy, and by law if you are within the European Union (EU), to:
- Request access to Your Personal Information. The right to access, update or delete the information we have on you. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the personal information we hold about you.
- Request correction of the Personal Information that We hold about You. You have the right to have any incomplete or inaccurate information we hold about you corrected.
- Object to processing of Your Personal Information. This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to our processing of your personal information on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
- Request erasure of Your Personal Information. You have the right to ask us to delete or remove personal information when there is no good reason for us to continue processing it.
- Request the transfer of Your Personal Information. We will provide to you, or to a third-party you have chosen, your personal information in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw Your consent. You have the right to withdraw your consent on using your personal information. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our Website.
Exercising of Your GDPR Data Protection Rights
You may exercise your rights of access, rectification, cancellation and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.
You have the right to complain to a Data Protection Authority about our collection and use of your personal information. For more information, if you are in the European Economic Area (“EEA”), please contact your local data protection authority in the EEA.
Children’s Privacy
We do not knowingly collect personal information from minors under the age of 16 through our Website. If you have reason to believe that a child under the age of 13 (or 16) has provided us with Personal Data, please contact us with sufficient detail to enable us to delete that information.
Links to Other Websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services, or your use of any such third party sites or services.
Cookies and Other Tracking Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including the IP address, tracking codes, the domain name, the web page, the length of time spent on the Website, and the pages accessed while visiting this Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. We use cookies and other technologies to: (i) remember your cookie consent preferences; (ii) analyze how visitors use or Website through Google Analytics; (iii) distinguish between new and returning visitors; (iv) track website performance and identify technical issues; and (v) understand user behavior and improve our Website experience. Our Website uses both essential and non-essential cookies. Essential cookies are cookies that are required for the basic functionality of our Website. Non-essential cookies are cookies that enhance user experience. When you access our Website for the first time a banner will display at the bottom of the home page asking you whether you agree to our use of cookies. When you first visit our website, non-essential cookies are disabled by default. If you do not click the “I Agree” button, we will not enable non-essential cookies unless you update your consent preference by later clicking the “I Agree” button. Essential cookies are always enabled. You may also refuse to accept certain browser cookies by activating the appropriate setting on your browser. Please note that by not enabling certain cookies, you may not be able to access or use certain functionalities on our Website.
- Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Like many site operators, we collect information that your browser sends whenever you visit our Sites (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Sites that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
Google Analytics
We use Google Analytics to provide us certain analyses with respect to the use of our Website, including understanding how many visitors use our Website and from which geographic regions, how users search for information on our Website, and detecting and defending against fraud and other security risks. A fuller description of how Google collects, processes, uses and shares the data it collects is at: http://www.google.com/analytics/terms/us.html. Cookie data collected through Google Analytics is retained according to Google’s data retention policies. You can learn more about Google Analytics data retention here: https://support.google.com/analytics/answer/7667196
When you visit our Website, Google Analytics may collect non-personal information about your activity through Google cookies and similar technologies to identify in an anonymous manner browsers and devices. We may also provide additional information relating to your use of the Website to Google, such as terms used to search our Website and geographic information. The information we provide to Google Analytics is solely for our internal use for monitoring statistics and improving our Website; we do not share or sell any of this information to third parties.
You can opt out of having Google install its cookies on your browser and from providing any information to Google Analytics by downloading the Google Analytics Opt-Out Browser Add-On, which can be obtained at https://tools.google.com/dlpage/gaoptout. Please note that if you delete all cookies from your browser, your use of our Website may be more difficult.
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
If we make any changes to this Privacy Policy that materially alter your rights and our Personal Data collection, processing, transferring, sharing, or sales practices, will let you know via email and/or a prominent notice on our Site or Service, prior to the change in our Privacy Policy becoming effective, and update the “Last Updated” date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
How We Protect Your Personal Data
We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Website. In particular, e-mail, texts, and chats sent to or from the Website may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk. The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.
Contact Us
To exercise your rights or ask questions or comment about this privacy policy or our privacy practices, contact us at:
