Marketing Alliance Group Acquires BG Reklam, Expanding European Manufacturing and Retail Display Capabilities
Dalton, GA, USA / Belgrade, Serbia – January 30, 2026
Marketing Alliance Group (MAG), a global leader in retail design, display manufacturing, and end-to-end retail solutions, is pleased to announce the acquisition of BG Reklam (BGR), a premier Serbia-based manufacturer specializing in retail displays and visual merchandising solutions.
This strategic acquisition strengthens Marketing Alliance Group’s global manufacturing and logistics network, establishing a strong operational presence in Europe and the UK while enhancing MAG’s ability to serve multinational brands with speed, scale, and consistency.
Key Highlights of the Acquisition:
- Advanced Manufacturing Capabilities: BG Reklam operates state-of-the-art manufacturing facilities and has built a reputation over more than 25 years for delivering high-quality, custom retail displays for leading global brands across Western and Central Europe.
- Strengthened Market Presence: With BG Reklam’s established manufacturing presence in Europe and distribution operations in Hamburg, Germany, Marketing Alliance Group will significantly expand its footprint in the display manufacturing sector, gaining access to new markets and customer segments.
- Sustainable Innovation: Both companies share a commitment to eco-friendly materials and energy-efficient technologies, aimed at reducing environmental impact while delivering world-class, environmentally responsible merchandising solutions.
- Leadership Continuity: Luka Stanić, Managing Director of BG Reklam and the existing management team will continue to lead day-to-day operations. BG Reklam will operate independently as a MAG-owned company, maintaining its leadership, culture, and commitment to delivering high-quality point-of-sale solutions.
Statements from Leadership
“This acquisition supports MAG’s long-term global growth strategy and reinforces our commitment to serving customers wherever they do business,” said Bryan Hair, CEO of Marketing Alliance Group. “BG Reklam’s capabilities and regional expertise will strengthen our European presence and enhance our ability to deliver scalable, efficient, and high-impact retail solutions to global brands.”
Luka Stanić, Managing Director of BG Reklam, added, “Joining forces with MAG allows us to scale our production and reach a broader client base in North America while continuing to serve our European partners with the quality they expect.” “This is a natural next step in our journey to redefine the future of retail.”
About Marketing Alliance Group
Marketing Alliance Group (MAG) is a solutions-driven retail and brand specialists with more than 40 years of experience delivering end-to-end retail solutions for leading global brands. With over 3 million square feet of domestic and international manufacturing space and more than 1,200 skilled craftspeople, MAG provides integrated production across metal, wood, plastics, and print graphics – bringing brands to life at retail worldwide.
https://mktalliance.com/
About BG Reklam
BG Reklam (BGR) is a premium display manufacturer specializing in the design and production of permanent retail displays. Founded in Belgrade, Serbia, the company is a trusted partner for global brands seeking innovative and sustainable retail experiences. With a team of more than 200 skilled professionals, the company delivers best-in-class development of premium point-of-sale solutions utilizing metal, wood, and acrylic materials.
https://bgreklam.com/en/
